The Challenge Spiro’s marketing team needed a solution to identify and engage buyer personas with their marketing campaigns. Spiro’s team primarily used LinkedIn and web searches to find email addresses for leads they thought would be a good fit for their product. As if prospecting wasn’t time-consuming enough, the team was also trying to guess email addresses based on patterns and conventional address formatting. None of these inefficient practices could continue with the rate Spiro hoped to grow, which prompted Adam Honig, CEO at Spiro, to take action. “We needed a way to quickly find new, targeted contacts and reach them through our email campaigns,” explained Honig. “Efficiency is key in any growing organization, and our marketing team was simply wasting too much time sea

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