Seeking reliable information about clients The motto of MAPFRE Mexico is “trusted global insurer,” and MAPFRE interprets this to mean covering all their clients’ needs and providing comprehensive support and quality services. MAPFRE provides insurance solutions for vehicles, homes, casualty, bonds, life, health and global risks. The company also offers credit insurance through a joint venture with Solunion. Tailoring these solutions to the specific needs of nearly one million clients requires a great deal of reliable information about those clients. When the company realized it wasn’t getting the quality information it needed to conduct effective campaigns, they decided to seek help. Business challenge The inability to access reliable client information was severely hampering p

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