Case Study

Specialty Pharma Company

Specialty Pharma Company

Pages 2 Pages

The Customer With therapies and a diverse pipeline in oncology and specialty care, this fully integrated pharmaceutical company is dedicated to helping address unmet medical needs of patients. It is no surprise, therefore, that when selecting a new multichannel customer relationship management (CRM) solution, it looked to advanced cloud technology to replace many of its existing on-premise systems. The Challenge The company’s legacy CRM sy

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