Case Study

Specialty Foods Supermarket Chain Uses Digital Signage to Deliver Dynamic Messages to Customers

Specialty Foods Supermarket Chain Uses Digital Signage to Deliver Dynamic Messages to Customers

An American supermarket chain needed a faster, more consistent way to share specials, recipes, and promotions across its expanding stores, as static boards and flyers were costly and inefficient. Partnering with Black Box, the chain deployed the iCompel digital signage solution with a virtual CMS, 34 media players, and secure installations using existing CATx cabling. This setup allowed centralized content management and remote scheduling across multiple locations. The solution boosted customer engagement, reduced waste by promoting discounted items more effectively, and scaled to over 90 players in 30 stores within three years.

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