National telecom carrier doubles pre-orders by empowering staff with Nudge
National telecom carrier doubles pre-orders by empowering staff with Nudge
3 PagesCHALLENGE Homegrown solutions and IMs lead to information overload Before Nudge, TELUS was relying on homegrown solutions and instant messaging apps to share information with the frontline. Using multiple platforms, head office would share communications with both frontline associates and managers with no segmentation, leading to information overload. Associates would skim information, or miss crucial announcements altogether – so managers were tasked with ensuring the most important communications were getting to their frontline versus another tool, instant messaging. ABOUT TELUS Founded in 1990 and headquartered in Vancouver, Canada, TELUS is one of North America’s leading telecommunications providers, with 14.5 million customer connections spanning wireless, data, IP, voice,
