CASE STUDY: Specialist recruitment for tech start-up, Refero KEY BENEFITS: § Our understanding of the importance of clinical engagement and outcomes-focused delivery in primary care ensured we sourced candidates who could demonstrate a proven track record in benefits-led sales § From the outset, we used the recruitment process as a PR opportunity so unsuccessful candidates were left with a positive, consistent view of Refero “Channel 3’s healthcare insight meant we secured the right candidate well ahead of schedule and started our sales campaign early. Working with Channel 3 has been a very worthwhile investment – they have delivered a great result and added value throughout the process.” DAN WORMAN, CEO, REFERO www.channel3consulting.co.uk © Copyright Channel 3

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