HOUSING INTELLIGENCE About SSHA South Staffordshire Housing Association (SSHA) was established in 1997 as a stock transfer from the local authority, South Staffordshire Council. Today, SSHA own and manage 6,000 properties, most of which are based throughout rural South Staffordshire. Welfare Reform In 2012 the sector, as a whole, began to undergo huge changes as a wide range of welfare reform was introduced by the coalition government, for many landlords, including SSHA this signalled a shift in behaviour, according to Neighbourhoods Director , Jan Goode: “These changes made landlords put a more commercial focus on revenue, and income became king, before, for many, it was taken for granted.” This lead to a review of the income function and arrears management at SSHA, by Jan (Good

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