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South Ribble Borough Council Swaps Enterprise CRM for Cloud Alternative

South Ribble Borough Council Swaps Enterprise CRM for Cloud Alternative

Firmstep
Pages 2 Pages

CRM Isn’t Working “In the mid-Noughties, enterprise CRM systems were in vogue,” explains Ian Parker, Director of Business Transformation at South Ribble BC. “And, like most Authorities, we invested in one. Five years on however, we found ourselves asking whether CRM was the best vehicle to transform service delivery, improve customer access and deliver cashable efficiencies.” Back in 2009, Ian and his team completed a cost- benefit analysi

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Related Solution Sets

CRM (Customer Relationship Management)

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