South East Asia Based Telecom Operator Improves Campaign Management with ROC Insights
South East Asia Based Telecom Operator Improves Campaign Management with ROC Insights
8 PagesA telecom operator in South East Asia implemented ROCTM Insights to improve Campaign Management. Through the use of Social Network Analysis (SNA) the telco was able to improve campaigns and thereby increase acquisition and reduce churn. SOUTH EAST ASIA BASED TELECOM OPERATOR IMPROVES CAMPAIGN MANAGEMENT WITH ROC INSIGHTSOperator Profile The operator is a Southeast Asia-based investment holding company delivering a wide range of telecommunications services to individual consumers, SMEs and large corporations in Southeast Asia. The company, along with its subsidiaries, offers mobile, fixed-line and international gateway telecommunications services, Internet and broadband services, and corporate support functions on a wide range of platforms. With an approximate subscriber base of 15 m
