Information Builders provides the industry’s most scalable software solutions for data management and analytics. With one smart platform for integration, data quality, and analytics, we help companies man- age their data, generate insights, take action, and deliver impact. Challenge Lack of visibility into member data made it difficult to knowledgeably answer member questions and take action on their behalf. Employees could not easily combine data from diverse sources to achieve a cohesive, 360-degree view of member activities. Strategy Create an analytics portal and associated data mart that provides a well-rounded picture of the entire member base, including segments of members, individual members, and trends in activity. Results Business-level analytics allow Sound to s

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