Strategy Weve Media First: Using Weve’s mobile display platform, powered by verified, anonymised first party data, consumers aged 18-24 with iPhones were targeted with a Sony mobile banner promoting the Xperia Z1 Compact. Campaign Results +64% uplift in brand awareness Sony: Creating a brand experience Objective To drive awareness of the new Sony Xperia Z1 Compact and improve brand experience. 44% took or intended to tak

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