AI AS THE ENGINE FOR BUSINESS TRANSFORMATION Solving Customer Churn with Machine Learning Case StudySummary Paypal offers a global payments platform in 203 markets. The company boasts 173 million active customer accounts which resulted in 4 billion payments processed in 2014. Because Paypal relies on service fees as a percentage of payments made through its platform, the more active customers it has, the more revenues the company makes. As a result, customer churn is a critical business metric for Paypal, and the company has endeavored to minimize churn through a variety of marketing and product development programs. With H2O’s powerful predictive modeling and machine learning, Paypal has been able to address churn when it happens, so the company can activate or reactivate c

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