Co-op Kyosai made a name for itself by listening to customers and responding to their feedback. But, as those customers became more tech-savvy, it became clear that Co-op Kyosai’s systems were lagging. As a result, Co-op Kyosai wanted agents to use their own, unmanaged devices. It would significantly reduce IT overheads - but it also had security and usability problems. In the past, a reliance on printed brochures and paper-based contracts had slowed down the sales process. While Co-op Kyosai agents continually returned to the office to re-stock themselves with hard copies, the rest of the industry was forging ahead with digital transformation.

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