Soletrader steps forward with omnichannel success Shoe retailer Soletrader is simply a brilliant success story. Founded over 50 years ago, Soletrader is a mecca for shoe addicts everywhere. Hand-selecting the best on-trend shoes, boots and trainers, Soletrader offers superior collections for men and women, from vintage classics to modern originals. According to the Outdoor Industry Association, outdoor footwear grew over 14% year-on-year and the annual global footwear market is expected to reach $200 billion in the next couple of years. There are 721 global shoe brands, sold by manufacturers directly online, via high street chains and independent stores. Those retailers with the right technology are able to compete in such a tight market. Soletrader came to MNP with a need to develop a di

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