Sol de Janeiro A Customer Journey-Led Approach to Lead CaptureSol de Janeiro is a disruptive body care brand co-founded by former Clinique Lab Director Heela Yang, aimed at sharing the spirit of Brazilian beauty with the world. Initially launched in 2015 with a core product, ‘Brazilian Bum Bum Cream’ (which became Sephora’s biggest ever bodycare hit!), the brand has seen huge growth since then. The focus now is to continue connecting with consumers, selling directly to them via its own e-commerce website. +25K New leads generated in 4.5 months +9.35% Lead submission rate +6,300 Additional leads captured with reminder A Customer Journey-Led Approach to Lead Capture Driven SuccessOne of the biggest benefits for any brand investing in a D2C approach is the opportunity to collect an

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