ABOUT STANSTED EXPRESS Stansted Express is a direct train service that carries over six million passengers every year between London Liverpool Street and Stansted Airport. With an average journey time of just 47 minutes, the service is the fastest and most direct way to travel between the airport and central London. KEEPING THE CUSTOMER JOURNEY ON TRACK Stansted Express wanted to ensure that visitors to its website were aware of the benefits of booking with Stansted Express, and provided with relevant information to help them make that decision whichever stage of the booking journey they were at. THE TICKET TO SUCCESS Yieldify developed a multi-touch campaign strategy targeting visitors throughout their booking journey with relevant messages. Analysis identified the messages that worked be

Join for free to read