Case Study Barclaycard Software Merchant Inc. developed an iOS version of Barclaycard’s Customer experience Magazine, which allows their customers to access every issue of the magazine directly on the iPad. The Customer Experience Magazine The Customer Experience magazine is published quarterly by Barclaycard and is distributed at no cost to Barclaycard Customers. Customer Experience Magazine is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience. The Challenge Senior Management at Barclay wanted to launch a mobile application on the App store to make their customers updated on industry news,

Join for free to read