Case Study

Software Implementation Streamlines Marketer’s Operations

Software Implementation Streamlines Marketer’s Operations

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Name: Home Team Marketing Industry: Marketing & Media Geographic Footprint: National Products: Microsoft Dynamics CRM, Microsoft GP and eOne SmartConnect Client Benefit: Consolidated existing CRM software, increased productivity and streamlined client communication Client Profile CRM Case Study www.cbiz.com/techconsulting Software Implementation Streamlines Marketer’s Operations Issue Home Team Marketing, a marketing and media company that coordinates marketing campaigns geared toward high schools, faced serious data duplication and access issues due to the use of two disparate customer relationship management (CRM) software systems, as well as a separate enterprise resource planning (ERP) system–none of which had integration capabilities. Additionally, several departments us

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