Georgia-Pacific adopted Qlik Sense to streamline data access, optimize marketing spend, and bring critical processes in-house. By integrating siloed data sources into a single platform, the company accelerated reporting, saved thousands of hours on data collection, and gained actionable insights. This shift enabled teams to make quicker, better-informed decisions, resulting in millions in savings and improved campaign effectiveness. With high user adoption, the company continues to foster a data-driven culture that drives marketing success and strategic outcomes.

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