Case Study: Social Targeting Ads for Lead Generation - Marketing 360® What does an effective lead-generation campaign look like on Facebook? This vacation time-share management company gives us a perfect example. Social targeting ads on Facebook need three things to be effective. 1. They need to be contextualized to fit into organic posts (they can’t blatantly look like ads) 2. The content should be something that entices people to react (share, like, etc.) 3. The call to action should be easy to complete and low-risk With these three things in place, a well-targeted Facebook ad can generate a lot of leads. We ran a social targeting ad campaign for a Marketing 360® client that offers great deals on time-shares and manages time-share rentals for owners. The goals of the campaign were to bu

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