CASE STUDY MINI is constantly looking for innovative ways to connect with our Owners and to invite new people to the brand. Unified provided solid solutions and emerging Twitter capabilities that proved successful. Lee Nadler Marketing Communications Manager MINI USA “ ” Using Twitter’s new layout and ad units to drive 673% more engagement The New MINI. The New Original.2 © 2014, All Rights Reserved MINI USA worked with Unified, Beam, and

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