CASE STUDY Unified’s Amplets drove incredible cross-platform traffic and substatially increased ROI. Aubrey Flynn Content Manager Ciroc “ ” Ciroc’s single source for social video, sharing, and earned media measurement. Driving social ROI2 © 2014, All Rights Reserved Ciroc needed to drive efficient social video views, optimize towards specific consumer actions (shares, contest entries, etc.) and measure the effective earned media ROI from

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