Social Media Ignites NAPA Balkamp’s Marketing
Social Media Ignites NAPA Balkamp’s Marketing
2 Pageswww.torchlite.com | 342 Massachusetts Avenue | Indianapolis, Indiana 46204 | 317.643.4200 Social Media Ignites NAPA Balkamp’s Marketing THE FACTS The biggest challenge NAPA Balkamp marketing manager John O’Haver faced was having plenty of ideas to support marketing success, but no way to execute. Marketing Success THE CHALLENGE • Build a local Facebook following for each location within a tight radius of each store. • Focus on engagement
