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Social Insights From Netbase Help IMI Create an Interactive Online Quiz That Satisfies Customers & Earns $1M in Revenue

Social Insights From Netbase Help IMI Create an Interactive Online Quiz That Satisfies Customers & Earns $1M in Revenue

NetBase Solutions
Pages 2 Pages

At a glance: Zenni Optical, an online retailer for eyewear, and a client of Internet Marketing Inc. (IMI), wanted to improve brand awareness, increase organic traffic and revenue through online sales. With the use of audience data collected through NetBase social media analytics, IMI developed an engaging, award-winning online marketing campaign tailored to the Zenni customer with an interactive online quiz titled “What Frames are Perfect fo

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Optical Retailing Industry

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