Social Campaign Sparks Retail Bonanza
Social Campaign Sparks Retail Bonanza
1 Pages• 50,000 likes • $1.6 million in online sales over a two- week period • 5.8x ROAS CASE STUDY: SOCIAL CAMPAIGN SPARKS RETAIL BONANZA #CentroInAction FAST FACTS FORTUNE 500 RETAILER PLANS MAJOR SALES EVENT For big retail sales events like Black Friday, Presidents Day and Labor Day, many companies start planning their media buys almost a year in advance, and often finalize their spend at the eleventh hour. It makes sense considering the sheer volume of channels, formats, and devices to consider. Amid the profusion of strategies, there is a danger that platforms like social media may be overlooked, underfunded, or underperforming. When a Fortune 500 retailer elected to mount a social campaign for a major sales event, it turned to Centro for help. With the
