Case Study
Snickers Wins Over Super Bowl XLIX Fans With #EatASNICKERS Commercial
www.kineticsocial.com hello@kineticsocial.com Snickers Wins Over Super Bowl Fans With #EatASNICKERS Commercial The Challenge In order to maximize on their Super Bowl advertising investment, Snickers partnered with Kinetic to develop a strategic plan to build excitement and engagement of their 30-second commercial spot that would run during the 1st Quarter of Super Bowl XLIX. Building on their #EatASNICKERS campaign, Snickers developed a humor