Case Study
SnapComms: Enhancing Communication With Direct Messaging
strategic communication management SnapComms: Enhancing communication with direct messaging insight, innovation and strategy for communication leaders Volume 16, Issue 9 October 201228 scm October 2012 The Riviera Beach Police Department (RBPD) – comprised of 122 sworn officers and 70 non-sworn employees – protects a population of nearly 40,000 people in Riviera Beach, Southern Florida, USA. The RBPD had been relying on paper and posters f