Case Study: SMTV Scores with Facebook Marketing and Management - Marketing 360® When Les Stroud, aka the Survivorman, decided to launch his own network, SMTV, he knew growing his audience on Facebook would be essential. He turned to Marketing 360® for social media marketing and management. Here are some of the tactics that helped him grow his audience and gain more subscribers. Lookalike Audiences Because Les already had a platform as Survivorman on the Discovery Channel, he had a following on his personal Facebook page. This was a perfect starting point to target new audiences through Facebook’s Lookalike targeting. With this tactic, we targeted people who liked Les’ personal page with a campaign to gain more followers on SMTV. As the overall SMTV audience grew, we set up a lookalik

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