Smiths News: Reducing Customer Service Calls by 20% with SNapp, Design Thinking, and SAP® ERP From news to sports to fashion and more, the United Kingdom relies on Smiths News to keep them in the know. Delivering 40 million newspapers and 14 million magazines to over 30,000 retailers each week is a complex and time-sensitive business. And the company was challenged with handling more than 60,000 customer calls each week. Working with SAP a

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