Ascent360 seamlessly integrates multiple data sources to create a comprehensive, 360-degree customer view allowing marketers to easily create and automate highly targeted, revenue-generating campaigns. Challenge Smartwool ® provides merino wool apparel and socks. The Company is one of VF Corporation’s outdoor brands, a global leader in lifestyle apparel, footwear and accessories. Smartwool ® wanted to consolidate data from multiple touchpoints, so it could deliver more specific and authentic communications to their prospects and customers. Solution After centralizing the company’s data, the Ascent360 Client Success Team and Smartwool ® developed a re-engagement campaign. First, targets were divided into High Value (made a purchase within the last 6 months) and Low Value segment

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