Ascent360 seamlessly integrates multiple data sources to create a comprehensive, 360-degree customer view allowing marketers to easily create and automate highly targeted, revenue-generating campaigns. Challenge Mike’s Bikes, the largest bike dealer in North America, operates 12 successful stores in the greater San Francisco Bay Area and an ever-expanding online presence at mikesbikes.com. The company wanted to better their marketing with customized engagements that increased return store traffic and encouraged repeat purchases. Solution To automate their marketing outreach, Mike’s Bikes turned to Ascent360. The two companies developed an ongoing post-purchase incentive campaign consisting of two automated emails sent 90 days and 120 days after a purchase (and if no other purchase

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