Case Study

Smart

Smart

Pages 2 Pages

subhead 10/13-blue Overview Despite being the Philippines’ leading wire- less services provider and having a reputa- tion for innovation, Smart Communications needed to gain control of its group-wide projects. Implementing Project and Portfolio Management Center has allowed the business to gain visibility and transparency, helping to improve the allocation of resources and ensur- ing new services get to market faster. Challenge Smart Communications, Inc. (Smart) is the Philippines’ leading wireless services pro- vider. It has 57.3 million subscribers on its GSM network (June 2013) and a reputation for innovation. Smart created the world’s first mobile-to-mobile money transfer, a mobile-as-wallet service and in 2012 launched Netphone, an Android smartphone preloaded with Smart

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