SAVE $1.50 on one Silk ® Soymilk* (32 oz. or larger carton) when you buy any two packages of Kellogg’s ® Smart Start ® Cereal (15.2 oz. – 17.5 oz.). CASHIER: Consumer must bring to the register one Silk ® Soymilk* (32 oz. or larger carton) PLUS any two packages of Kellogg's ® Smart Start ® Cereal (15.2 oz. – 17.5 oz.). EXPIRES 5/14/05 MANUFACTURER’S COUPON COUPON CANNOT BE DOUBLED BUY ANY 2 BUY 1 (32 oz. or larger carton) (15.2 oz. - 17.5 oz.) + IRC Take-one Pad POS Shelftalker with IRC Take-one Pad IRC Tri-fold On-pack Sticker Program Elements Account Specific Executions Results Feature Ad 9 out of 11 priority accounts participated in the program. For a complete list of all account specific activity, please contact TCP. deliver outstanding results Smart Start and Silk coordinated ad date

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