CASE STUDY Smart Parking Technologies Enhance the Customer Experience DENVER TMInvesting in the Possibilities The Mile High City is at an enviable juncture: the economy is thriving, vacancies are down, and significant investment is pouring into the City of Denver. Against this backdrop, the role of parking is growing in prominence. Without any plans for additional parking spaces, the influx of people and demand underscored the need for more strategic and efficient management of the City’s limited parking assets. Prior to 2007, parking in Denver was governed by a mix of mechanical, coin-only, single-space parking meters and multi-space parking kiosks. As the City began to evolve and grow, so too did its parking needs. The City looked to parking technology vendor IPS Group, a

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