MARKETING SERVICES Solar program made simple Smart, engaging website design boosts Rocky Mountain Power’s solar subscription program success. y An opportunity to save Rocky Mountain Power’s Subscriber Solar program gives residential and commercial customers the option to use solar power and reduce their carbon footprint without having to invest in rooftop solar panels. Solar subscribers purchase Utah-generated solar energy in 200-kilowatt-hour blocks, which offsets their electricity costs. Rocky Mountain Power asked CLEAResult to create a website that would allow customers to compare their energy costs with and without the solar subscription. To spark customer interest and encourage participation, the site would have to provide information in a clear, easy-to-understand format. y

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