Customer Case Study Smart Forecasting Tool Smart AdServer forecasting tool instrumental in attainment of sales objectives Client Challenges Hundreds of office sites worldwide 500+ employee users 2,000-5,000 campaigns managed per month The client, currently operating in 40 countries, is one of Europe’s leading media companies. They’re not only one of the biggest newspaper publishers in terms of circulation and sales, but also one of the continent’s leading digital publishers. In Q2 of 2015, digital media accounted for over 60% of its revenue. With the recent purchase of a major international online publication, the company now reaches almost 200 million unique visitors. It delivered over 10 billion ad impressions in Q1 of this year, making it one of the top worldwid

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