CONSULTING SERVICES This project was concerned with products that are generally loud and are expected to be so. In this case, while the tractor operator may be concerned about hearing loss or the disturbance to neighbors, he or she also likes to feel a sense of power and function in using it. In this project, the manufacturer wanted to identify and determine the impact and value of various possible sound quality improvements to their line of small farm and utility tractors, including those that might be associated with adding a cab enclosure. To accomplish this, Acentech structured the project into three main parts consisting of (1) a focus group study to assess what aspects of tractor sound were important to the target consumer population, (2) a separate sound quality jury stu

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