Small MSP Wins More Clients and Increases Margins with Auvik2 Small MSP Wins More Clients and Increases Margins with Auvik | www.auvik.com Austin-based NoctisIT is only a team of three, but its razor-sharp value proposition has led to client wins over larger managed service providers (MSPs). The company is able to scale by drawing on the services of large, well-resourced master MSPs, but CEO Jason Whitehurst says the key to his business' success is positioning himself as his clients’ trusted business advisor. He calls this position the virtual CIO. “I've been in the MSP space about 15 years and what I felt was missing was the virtual CIO. What that means is we're involved in business decision-making beyond IT because we build a trusted advisor relationship with our clients.” P

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