Slashing brand infringements and reducing CPC spend When it comes to spread betting and Contract for Di?erence (CFD) trading, IG is the world’s number one in a hugely competitive industry. IG’s position makes it a major target in its competitors’ PPC campaigns – and in an industry where the cost per click can exceed £100, IG has to keep brand infringements to an absolute minimum. To achieve this goal, IG turned to Adthena. We work in a very c

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