Case Study: Jostens Mobile Marketing Jostens is a provider of yearbooks, class rings for various schools as well as championship rings for sports, including the Super Bowl rings. The company services high schools in particular, providing graduation items such as caps, gowns, announcements and class rings. They pride themselves on helping students with their graduation needs in order to remember their high school careers for a lifetime. Objective: For decades, Jostens relied on direct mail and calls to students’ homes to remind them of upcoming Jostens appointments and deadlines for turning in payment, etc. But with postage costs rising and so many incorrect addresses and home phone numbers, Jostens wanted to ?nd a way to cut costs and get responses to the students more e?ectively. Solution

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