SKY ‘Sky Movies Xmas’ Background - For Sky Movies, Christmas is the most crucial trading period of the year with an expectation to achieve 40% of its annual sales over this one quarter. - With so many brands vying for consumers’ attention and screen time during this period, Sky faced the challenge of achieving standout with its entertainment offering at this cluttered time of year. Idea - A ground-breaking cinema ad was created from bespoke

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