In the highly competitive accommodation market, ensuring room occupancy rates are as strong as possible is a constant challenge for hotels. Many are turning to online booking portals but find the task of managing multiple listings quickly becomes complex and time-consuming. Siteminder is a technology company that helps hotels overcome this challenge. The firm has developed a guest acquisition platform that automates the listing of rooms across multiple websites to ensure maximum exposure. Siteminder works with more than 35,000 hotels in 160 countries and generates 100 million reservations worth $US35 billion in revenue each year. The Challenge: Expand Cloud-First Strategy As its operations expanded around the world, the company needed to constantly invest in communications infra

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