Case Study

Sirma.

Sirma.

Sirma. 20 Despite its recent origins, the SIRMA group has quickly initiated a process of expansion, increasing its production output and investing in technologically advanced systems. The first production plant Buron Tum Gida was set up in Bursa in 1991, where water production was begun under the name “SIRMA” and where “Sirma soda” glass bottles are currently packed. Other production lines, dedicated to water bottling, lie in Sapanca, where Kaynak Sulari ve Turizm is located. Later, in 2002, Grup Soda Ve Mesrubat Paz was set up to package “fruit soda” in glass bottles, forming a sound base for the development of the group; in fact, in 2008 a new production plant of 15,000 m 2 will be completed near the Sapanca spring site. In Sapanca the renowed Sirma water, featuring natural tast

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