Case Study
Simulmedia: Performance Advertising at Scale
TV Advertising Analytics: Enriching Client Results and Relationships Simulmedia is a pioneer in the audience-based, advanced TV advertising industry. The company was founded in 2008 by individuals with backgrounds in digital advertising technology. Its goal was to improve the effectiveness and efficiency of TV advertising in an increasingly fragmented media landscape. Simulmedia has always favored a tech-first approach to advertising to addr