Case Study
SIMPLE EFFECTIVENESS STUDY DEPLOYS ELECTRONIC DATA CAPTURE SOLUTION DESPITE TIGHT TIMELINES
SITUATION A pharma company needed to conduct a year-long study involving 500 patients to assess the effectiveness of a smoking cessation product. The challenge was to find a robust data capture solution which could be launched within a period of just two months. Even though the client recognized the benefits electronic data capture would bring, they assumed it would not be feasible given their schedule and low budget. It was therefore felt that a paper-based solution would be the only viable option. SOLUTION The client took advantage of ERT’s configurable Post-Approval platform, which significantly reduced the delivery time from kick-off to go-live. The solution itself consisted of a native app (iOS and android) that was delivered to the patient’s own smartphone and, where necess