Simmons Bars About the brand Simmons Bars, launched in 2012 as a converted Tea Room in Kings Cross, and has rolled out bars with a vintage aesthetic aimed at young professionals across 12 locations in London. The Challenge/Task We were commissioned by Lonsdale Capital Partners to assess the investment opportunity in Simmons by evaluating the market, proposition and by assessing the headroom for scalability both in and outside London. WHAT WE DIDWe assessed historical UK on-trade alcoholic drinks market performance at a regional level and evaluated the prevailing trends and dynamics in the UK We articulated the brand’s market positioning, informed by a comprehensive consumer research work programme including a market survey and focus groups As a result of this, we outlined key strengths of

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