Shopify is a leading ecommerce platform that has everything a busi- ness needs to sell online, on social media, or in person. Shopify in- creased customer retention and loyalty rates by using Northpass to create an online customer education academy. Challenge Due to the inherent complexity of starting a business online, Shopify’s merchants were not maximizing the full potential of the Shopify platform and offerings. The company needed to deepen its connection with customers while educating them on strategies and best practices. Solution Northpass provided Shopify with a modern and captivating approach to customer education - a platform to build a connection with customers that extends beyond an ecommerce tool. Using Northpass, Shopify created an engaging, scalable, and frictionless l

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