TIME IS OF THE ESSENCE When Shopify needed a powerful search engine for the documentation section of their website, they needed a solution they could implement fast without the need to maintain a back-end infrastructure. Shopify’s development team maintains their own search infrastructure for their core product, but, as Shopify’s Documentation Lead Dan King explained, “we were in the middle of revamping our entire product and we wanted documentation to be ready as fast as possible—we had so many things to worry about already, and we didn’t want to worry about search.” FOCUSING ON CONTENT At the outset, Shopify planned to use Swiftype as a short term fix—the plan was to eventually build out a new search infrastructure to power their documentation and manage search in-house. However, t

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