Printed copy for personal reading only not for distribution! an edgell publication | september 2011 A new virtu Al re Ality model en Ables P&G t o re Ach consumers f Aster with Products th At exceed ex Pect Ations Shaping the Store bern Ard eloy, Associ Ate Director, Virtu Al An D Mo Deling s iMul Ations s er Vices, P&g ’s g lob Al business s er VicesPrinted copy for personal reading only not for distribution! cover story By alli

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