Case Study
Seznam provides a gateway to the Czech internet reaching 95% of the population.
www.51degrees.com www.seznam.cz Their homepage, www.seznam.cz, is visited by almost seven million people each month. Background As a leading online publisher, search engine and advertising platform, Seznam.cz understands the importance of delivering a fast, tailored service to maximise positive user experience. But with the ever-increasing global smartphone usage and browser diversity, Seznam’s earlier in-house device detection solution was costly to maintain and keep up with this diversity. Therefore, the decision to source a new solution became necessary. The Challenge Seznam’s inhouse solution was one of many internal products. It had become increasingly costly to maintain and took people away from more valuable work. In a world where new smartphones and software updates